Purple Onion’s contact form was converting well. Using the form, prospects would submit information like their name, email address, event size, event date, and other preferences. Like many sites, featured a contact form. who worked with us to integrate data into their day-to-day sales.įlashback to 2015-Purple Onion had just launched a new brand and website. Here’s the story of Purple Onion Catering Co., a prominent caterer in Washington, D.C. If you already have great workflows thanks to modern catering software, you are one step closer to a better sales process.
Contact Form > Catering Software Integration Here are two ways you can start using big data to drive sales at your company. Good use of data leads to increased sales staff productivity and ultimately higher sales. As you’ll see, incorporating data into sales processes is easier than you think.Īnd it’s worth it. The best place to start is with your sales process.
You just need to figure out how to use it. More data has been created in the past two years than in the entire history of humankind. Google searches, customer databases, Yelp! reviews, Internet history-all “big” data.īig data is big-even revolutionary-because there is so much of it. Food costs, labor percentage, cost per plate, closing ratios, sales figures-all data.īig data simply refers to the amount of data now available thanks to technology.
Well, it turns out we’ve always used data to run our catering companies. What is this new phenomenon we need to understand? Talk of data sounds mysterious and intimidating. Sales How One Caterer is Using Big Data to Drive Sales by Michael